Privacy Policy

Protecting your personal data is central to how we operate. We collect only what we need to provide a safe and effective matrimony service, and we process it for the purposes described in this policy.

Information you provide: profile and registration data, such as your name, gender, date of birth, contact details, education, profession, marital status, community, location, photographs, and partner preferences; sensitive personal data, such as identity documents and the photograph and facial image you submit for verification, which you provide with your consent for verification and for trust and safety; payment data, where you purchase a paid membership or service, which is processed by our payment partner, so we do not store your full card or bank details; communications, including messages you exchange with other Members through the Platform and information you share with the Evara team; and information you ask us to display, such as a success story or photographs.

Information from other sources: with your consent, or where permitted, we may receive information from referrals or matrimony-related sources to help connect you with a suitable match.

Usage data: information about how you use the Platform, including device and log information, collected to operate, secure, and improve the service.

We use your information to register and manage your account; to provide the service, including showing relevant matches and displaying your profile to other Members in line with your settings; to carry out identity and face verification; to process payments; to provide customer support; to communicate with you about your account, services, offers, and updates; to conduct research and analysis, including with automated and machine-learning techniques, to improve and secure our services; and to comply with applicable law. We process your personal data on the basis of the consent you provide when you register and use the Platform, and on other lawful bases. You warrant that the personal data you provide is accurate and current.

By providing your information and using the Platform, you consent to the processing described in this policy. You can manage what you share with other Members through your privacy settings. You may withdraw your consent at any time by writing to us or by deleting your account; where you withdraw consent, we may no longer be able to provide the service, and withdrawal does not affect processing already carried out or processing we are required by law to continue.

That route is about the consent you give for matchmaking and for the rest of this policy. Analytics and advertising tools run from your first visit and we do not ask you about them separately. You can turn Evara ads on Facebook and Instagram, Google Analytics and our PostHog counting off yourself at any time with one tap. Section 11 explains where the switch is, what it changes and what it does not.

We do not sell or rent your personal data. We share it only as follows: with other Members, to the extent needed to provide the service and in line with your privacy settings; with service providers and partners who help us run the Platform, such as hosting, payment processing, communications, analytics, and verification providers, under confidentiality and data-protection obligations and only as needed to perform services for us; and with law enforcement or other authorities where required by law, or where we believe in good faith that disclosure is necessary to comply with legal process or to protect the rights, safety, and interests of our Members, the public, or Evara.

We retain your personal data for as long as your account is active and as needed to provide the service, and thereafter for as long as required to comply with our legal obligations, resolve disputes, and enforce our agreements. When data is no longer required, we delete or anonymise it.

Subject to the DPDP Act, you have the right to access a summary of the personal data we hold about you and how we process it; to seek correction, completion, updating, or erasure of your personal data; to grievance redressal; and to nominate another individual to exercise your rights in the event of death or incapacity. To exercise any of these rights, contact our Grievance Officer using the details below. Some data may be retained where the law requires.

We follow accepted industry standards to protect your personal data, including encryption of sensitive information such as payment data in transit. Access to your personal data within Evara is restricted to those who need it to perform their role. No method of transmission or storage is completely secure, and while we work to protect your data, we cannot guarantee absolute security.

The Platform is intended only for persons aged 18 and over. We do not knowingly collect or process the personal data of children. If we learn that we have done so, we will delete it.

Analytics and advertising tools run on Evara from the first page you open. They run before you sign up, before you tick anything, and without asking you. Evara has no cookie banner, and none of these tools waits for your consent before it starts. That is how we have chosen to run the service. You can switch most of them off yourself, and section 11 says how, and what the switch does not do.

What loads, and where. Google Tag Manager loads on our public pages, including sign-in, sign-up, this policy, the terms and the payment terms, and on signed-in pages. It is not loaded on staff pages. Through it, Google Analytics and Google Merchant Center count visits. The Meta pixel loads on the sign-in page, the sign-up page and the checkout pages, and not on this policy, the terms or the payment terms. Our own page counting and Sentry run on every page. We do not use Vercel Analytics or Vercel Speed Insights.

Google Analytics. Google Analytics and Google Merchant Center, through Google Tag Manager, count visits to our pages. Google Analytics has Google's advertising features switched on. Google is told which of our pages you opened and the page you came from, including the page address. On another member's profile that address carries that member's account reference, and on a conversation it carries the conversation's reference. Google also receives general details of your browser and device, and an approximate location worked out from your internet address. It never receives your name, email address, phone number or photographs, and it never receives a religion, community, caste, sub-caste or gotra filter. It does not load at all on a page whose address carries a religion, community, caste, sub-caste or gotra filter.

Advertising by Meta. The Meta pixel tells Meta that you visited and which page you opened, so that we can show you Evara ads on Facebook and Instagram. It starts on the first page it loads on, without asking. If you go on to pay, our servers also tell Meta that a purchase happened. If the link you arrived from carried campaign labels, including fbclid and gclid, we keep those on your device for 30 days. Meta may set cookies of its own. We have not measured them, so we do not describe them here. Every part of Evara works the same, and every price is the same, whether the pixel is on or off.

What Meta never gets. We never send Meta anything from your profile. Not your name, not your photographs, not your contact details, not your partner preferences. We do not let your search filters reach Meta either, so what you filter by, including religion, community and caste, stays with us. On a page whose address carries one of those filters, the Meta code does not load at all, and it does not load on the page you open next from it either.

Counting our own pages. Every page tells our own server which page was opened, whether it was the first page of your visit, roughly how you arrived, and what kind of site sent you. Our server passes this to PostHog. This counting is tied to a random code stored in a cookie named evara_fa on your device for one year, and to a visit marker kept in your browser for the length of your visit. For a member the counts are tied to a scrambled code in place of the random one. It is not anonymous. Your browser never contacts PostHog itself, and PostHog never receives your name, email address, phone number, profile details, religion, community or caste, or the content of your messages.

Cookies and storage. Some cookies are needed to run Evara, such as the one that keeps you signed in. Those are always on. On your first page we also set: _ga and two cookies starting _ga_ for Google Analytics and Google Merchant Center, which last about 400 days; evara_fa for our own counting, one year; and evara-theme-sys for light or dark display, one year. If your link carried campaign labels we also store evara_landing for 30 days, a browser storage entry named evara_attribution, and Google's _gcl_aw and _gcl_ls. Using the switch adds evara_ads_consent, one year.

How long things are kept. On your device, the periods above. At Google, Meta and PostHog, each keeps what it receives for a period set in its own settings and policies and in our accounts with it. We have not measured those periods, so we do not state one here. If you have an account, we also store your switch choice, its date and the version of our advertising notice in force, so that we can show you later what you were told.

Who is involved. Where advertising tools are used, third parties, including Meta, collect information about your visit and use it to target and deliver ads to you. Here is everyone outside Evara who receives anything, and what each one receives.

There is one switch. It is at the very bottom of this page, below section 13, and it reads Meta ads, Google Analytics and PostHog: on. One tap works whether you are signed in or not.

What it does. From the next page you open in this browser, Google Tag Manager, Google Analytics, Google Merchant Center, the Meta pixel and our page counting do not load, and the evara_fa cookie is deleted. If you have an account, we also store your choice, and our servers check it before they send anything about you to Meta, Google or PostHog.

What it does not do. It does not delete cookies that are already on your device, such as _ga. You can delete those in your browser settings. It does not switch off Sentry. It does not clear the campaign labels in evara_landing. On the page where you tap, Google may send a few more counts, without cookies, until you open another page. A tab of Evara that was already open keeps running until you reload it.

Where your choice lives. It lives in a cookie on this device, for one year. If you are not signed in, we keep no record of it anywhere else. Clearing your cookies, or using another browser or device, brings the tools back and you will need to tap again. After a year the cookie expires and the tools come back on their own. Before then, once the switch is off there is no switch anywhere in Evara to turn it back on, so if you want them on again, please write to us and ask.

Signals from your browser. Do Not Track and Global Privacy Control are not read by Evara and have no effect.

This is not section 4. Section 4 covers the consent you give for matchmaking and for the rest of this policy, which you withdraw by writing to us or by deleting your account. Using the switch needs neither a letter nor a deleted account.

Turning off ad targeting outside Evara. You can also limit targeted advertising in general. Meta names two places for this: http://www.aboutads.info/choices and http://www.youronlinechoices.eu/. You can change your ad settings inside Facebook and Instagram as well. Those controls belong to Meta and to the advertising industry bodies, not to us, so we cannot change them on your behalf.

We may update this policy from time to time. Where we make a material change, we will take reasonable steps to notify you, including by email where appropriate. We keep this policy under regular review.

You may raise any concern about your personal data or our services with our Grievance Officer, Sakshi Gupta. IW Services and Matrimonial Pvt. Ltd., 117, 1st Floor, NDM-1, Netaji Subhash Place, Pitampura, Delhi 110034. Email: connect@evaramatrimony.com. Phone: +91 93555 66533. We acknowledge every grievance within 24 hours and resolve it within 7 working days.

For any other question about this policy or your personal data, email connect@evaramatrimony.com.